Site map
Everything on this site, in one place.
Free lessons for agents, and resources for attorneys, paralegals and vendors who serve families in probate and estate transitions.
Main pages
Free lessons for agents
Start here
- Lesson 1: Why a niche beats “everyone”
- Lesson 2: Are you the favorite, or the fool?
- Lesson 3: If I were starting over today
Your website and search
- Lesson 4: Who is your website really for?
- Lesson 5: Be the answer: AI search for real estate agents
- Lesson 6: Find your content gaps before you write
Letters and conversations
- Lesson 7: The WHO formula: letters people actually read
- Lesson 8: How a personalized letter system works
- Lesson 9: Stories that inspire the hire
- Lesson 10: The art of conversation
- Lesson 11: Consistent opportunities: how to stay in touch
Find opportunities
Stay visible
Systems and balance
Resources by audience
Attorneys
- How educational interviews help families (and the attorneys who serve them)
- Questions families ask about the house after a death
- A plain-English checklist for executors about the house
- Answer-first pages for your law practice
Paralegals
- The nine steps for an executor, on one page
- County courts and appraisal districts: where families go in DFW
- Common mistakes families make with an inherited house
- How to explain the house side of an estate to a family