Who's your niche?
Plain-English lessons for the people who serve families in probate and estate transitions: real estate agents, attorneys, paralegals, and local vendors.
Choose the path that fits you.
Each path is built around what you do and who you help. The lessons are free.
Pick one audience and build around it
Niche, website, mail, and follow-up, step by step.
For agentsHelp families understand the process
Educational pages and interviews built around the questions your clients ask.
For attorneysKnow the steps families go through
Checklists and guides that make the process easier to explain.
For paralegalsBe part of a clear, helpful process
Estate sale companies, cleanout crews, CPAs, and others who support families.
For vendorsWhat you'll learn.
How to choose a niche
Why one audience beats everyone, with real numbers from my own site.
How families search now
Writing pages that answer real questions, so search and AI tools can find them.
Letters people read
The WHO formula: who it's for, a hook, and one clear offer.
Questions? Let's talk.
Book a short call and we'll go over what could work for you.